Embracing the Voice Revolution


Belgian companies are notoriously conservative with their tech stacks, so it’s a challenge to effectively convey the importance of innovation through voice. Partner companies continue to rely on manual solutions for inputting data into their CRM software. Partners’ CRM data was incomplete, inaccurate, unspecific, and took a long time to input This costs partner companies €11,500 per month per sales rep in opportunity costs and churn.


iReachm recently built a voice-to-CRM system that allows their partners’ sales reps to telephone a voice assistant that automatically updates contact data in Salesforce. The voice assistant can also cross-reference data from the sales rep’s phone, speeding up the process and making it more accurate.


Reduced the time to input CRM data: Sales teams now meet with an additional 5 clients per month, equating to €1,500 in additional sales per rep per month.

  • Improved data accuracy: Now reps can input site visit notes during car rides totheir office or hotel. Reps forget less, andCRM data is more accurate, equating to an additional €525 per rep per month.

  • Reduced churn: The more data that’s in a CRM system, the more companies can segment their prospect lists and keep their customers engaged, saving €495 in churn per month per rep

  • Happier sales teams: iReachm has improved their partners’ work-life balance, lowering stress levels and increasing overall happiness on the sales team.