Virtual vs. Live Agents: Working Through the Math

Many contact center vendors have based their business models around selling solutions that support live contact center agents. These typically sell at $100 to $250 per seat, with basic IVR functionality bundled in at no cost. In the past, this made contact center providers reluctant to promote self-service capabilities for fear of cannibalizing the sale of live agent seats (the fewer live agents needed, the fewer live agent seats sold). However, this has started to change.

Richard Dumas