Virtual Agent Buyer’s Guide

Major advancements in Artificial Intelligence (AI), Speech Recognition and Natural Language Processing have given organizations that need to automate self-service a giant leap forward. For the first time ever, companies of all sizes can now use Virtual Agents to reduce costs and improve the customer experience. Unfortunately, these advancements have also led to some confusion in the market. The terminology surrounding Virtual Agents can be confusing and it’s often challenging for an organization to understand exactly what can be accomplished today. Buyers also need a framework to help them decide which functionality should be implemented in order to meet their most pressing business needs.

This buyers guide is designed to walk you through this confusing landscape. It will help you understand what a Virtual Agent is and how it can improve your business today. Read on to get the scoop on what your options are for VA’s and to get a solid framework for making a purchase decision.

About the author

Liz Osborn has over 25 years of experience in enterprise cloud and software marketing. Liz currently has a marketing consulting practice, where she specializes in assisting B2B software companies to achieve rapid growth. Liz was VP, Product and Solution Marketing at [24] where she was responsible for all product, vertical and technical marketing. At Five9, Liz was VP, Product Marketing where she was a key contributor to the company’s rapid growth and IPO. At Genesys, as Sr. Director, Product Marketing, she helped guide strategic product direction and led core product-marketing efforts.